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Everywoman's world

Toronto : Continental Pub. Co., [1909?-192-]

Available issues: 35

Document Record
Title Everywoman's world
Published Toronto : Continental Pub. Co., [1909?-192-]
Identifier 8_06802
Subject Women -- CanadavPeriodicals.
Women's periodicals, Canadian (English) -- Ontario -- Toronto.
Femmes -- Canada -- Périodiques.
Presse féminine canadienne-anglaise -- Ontario -- Toronto.
Notes Began pub. in 1909? Cf. University of Waterloo library.
Ceased pub. in 192-. Cf. LAC.
Title from cover.
Title from title screen.
Includes advertising matter.
Issues reproduced: Vol. 3, no. 2 (Feb. 1915); v. 3, no. 4 (Apr. 1915)-v. 4, no. 6 (Dec. 1915); v. 5, no. 5 (May 1916); v. 6, no. 3 (Sept. 1916); v. 6, no. 6 (Dec. 1916)-v. 7, no. 1 (Jan. 1917); v. 7, no. 4 (Apr. 1917)-v. 9, no. 3 (Sept. 1918); v. 9, no. 5 (Nov. 1918); v. 10, no. 1 (Jan. 1919); v. 11, no. 3 (Sept. 1919)-v. 11, no. 4 (Oct. 1919); v. 12, no. 2 (Feb. 1920); v. 12, no. 5 (May 1920)-v. 12, no. 6 (June 1920); v. 16, no. 3 (Mar. 1922); v. 18, no. 2 (Feb. 1923)
Susanne Evans claims it was "the most widely-read magazine in the country during the First World War - distributed to 67,000 homes in 1915 and 125,000 two years later." http://mqup.typepad.com/mcgill_queens_university_/suzanne_evans_ mothersōf_heroes_mothersōf_martyrs/
"Russell Johnston ("Selling themselves") suggests this was probably Canada's first true "women's consumer" magazine as we've come to know them. Everywoman's World was founded in 1913 by Continental Publishing Company. It was the brainchild of Isidor Simonski, who he'd analyzed the results of a campaign to sell a floured essence cooking product to women through existing general interest "consumer" magazines found that no magazine could deliver women exclusively-in fact only boast more than a 50% female readership. So, he figured why not create one that spoke only to women. It was an almost instant hit. By 1921, Everywoman's World had the highest per issue circulation of any Canadan magazine with 106,167 (and was apparently the first Canadian title to breach the 100,000 threshold). http://www.sumacksix.com/betaBlog/index.blog/1767718/the- greatest-canadian-magazines-2-old-school-edition/
Includes original writings ("The Alpine Path") from L.M. Montgomery: http://digital.library.upenn.edu/women/montgomery/alpine/alpine. html and Nellie McClung: http://books.google.ca/books?id=FhyNzXSmiAQC&pg=PA45&lpg=PA45&dq =%22everywoman%27s+world%22&source=bl&ots=WUmoldWgVj&sig=LU1bzz1 b0qTDMYBtRR27IKRdUmg&hl=en&ei=XYRXTryENLDH0AGL_vgz&sa=X&oi=book_ result&ct=result&resnum=1&ved=0CBYQ6AEwADgK#v=onepage&q=%22every woman%27s%20world%22&f=false
In the June 1919 issue Nellie McClung wrote about eugenics.
In the Jan. 1918 issue, Stephen Leacock wrote about soldiers' pensions (p. 3)
In her book, "Mothers of heroes, mothers of martyrs: World War I and the Politics of grief", Suzanne Evans cites articles from Everywoman's quite often. On p. 80: she says the Oct. 1917 issue printed a message from the Food Controller (W.J. Hanna) asking women to sign a Food Service Pledge to limit their use of certain foods so there would be enough for soldiers. "This image offers women a parallel role to men in war. They too can fight and make sacrifices -- in the kitchen." On p. 80: Dec. 1915 issue has article by Mrs. E.A. Hughes saying she was proud that her son (Danny) sacrificed his life in the war, saying "No other Christmas box [as compared to the death telegram she got from the government] would have been half so worth while." Evans (p. 87) says that Danny may be a fictional character. P. 99: The Nov. 1917 issue published an editorial entitled "Canada must have mothers' pensions: as a record of service rendered and a safeguard for the Nation of Tomorrow." It came close to calling on the government to compensate mothers financially for the service they had rendered to the country by producing the soldiers who were being killed. P. 103: the Sept. 1917 issue has as article "They know the meaning of sacrifice: Nine Canadian Mothers who have sent forty-seven sons to fight". Pg. 152: The Apr. 1915 issue has writings from 12 well-known Canadian women (includes L.M. Montgomery) re. what they hoped would be the outcome of the war.
Each v. has 6 nos., except v. 8, which has 12 nos.
Issue for July 1917 (v. 8, no. 1) incorrectly numbered v. 7, no. 7.
v. : ill. ; 40 cm.
Language English
Media Text
Permanent Link http://eco.canadiana.ca/view/oocihm.8_06802